Listery can take automatic, immediate and invisible action as your subscribers interact with your email, website and blog content. Here are the subscriber event types that you can monitor in Listery. When any of these events happen, Listery can run any number of actions for that subscriber to segment, tag, score or value them.

You can create any event using the links in the Events section of the Listery sidebar.

A link is clicked in a marketing email

To create an event of this type, click Link Clicked in the Events section of the Listery sidebar.

When one of your subscribers clicks a link in a marketing email, it shows they're interested in your product or service.

When this happens, Listery can immediately and invisibly run any number of actions for that subscriber.

Example

When a subscriber clicks a product link, tag the subscriber with the product name and automatically add them to a list promoting the product they're interested in.

You'll be targeting a growing list of subscribers who have shown interest in that product.

You sell a product on JVZoo or ClickBank

To create an event of this type, click Payment Received in the Events section of the Listery sidebar.

Listery works out of the box with JVZoo and ClickBank.

When one of your subscribers buys one of your products, Listery can invisibly run any number of actions for that subscriber.

Example

When a subscriber buys a product or service, remove them from the list promoting that product and increase their lifetime value by the sale amount.

Now you won't promote that product to subscribers who have already bought it.

As you add more value data to your subscribers, you'll learn who your most valuable subscribers are, allowing you to target them with your VIP content and offers.

A marketing email is opened

To create an event of this type, click Email Opened in the Events section of the Listery sidebar.

When one of your subscribers opens a marketing email, it shows they are interested in receiving your content.

When this happens, Listery can invisibly run any number of actions for that subscriber.

Example

When a subscriber opens a marketing email, increase their engagement score by 5 points and tag them as an email opener.

These subscribers are hotter prospects than those who never open your emails.

You'll be able to target those more engaged subscribers with product and service offers.

A marketing email is read

To create an event of this type, click Email Read in the Events section of the Listery sidebar.

Listery can distinguish between a marketing email actually being read from those just being opened.

Spending time to read emails shows that your subscriber is interested in the content you're sending.

Listery can invisibly run any number of actions when an email is actually read.

Example

Every time a subscriber reads a marketing email, increase the subscriber's engagement score by 10 and/or tag them as a known reader of your emails.

These are people who are interested in what you're sending and could therefore be hot prospects for your products and services.

If they're reading emails about specific products, tag them as such so you can send them highly targeted offers for those products.

An engagement score target is reached

To create an event of this type, click Score Target Reached in the Events section of the Listery sidebar.

Engagement score is a measure of how interested a subscriber is in your email and web content.

A higher engagement score can indicate the subscriber is more likely to buy your product or service.

Listery can increase and decrease a subscriber's engagement score as they interact with your email and web content.

It can then invisibly run any number of actions when a score target is reached.

Example

When a subscriber reads a marketing email or clicks a link, increase the subscriber's engagement score by 10. When a subscriber's score reaches 200, move the subscriber to your VIP list of engaged subscribers.

Now you're automatically building a special list of highly engaged subscribers containing subscribers who consistently interact with your email and web content.

These people are consistently showing they're interested in what you're offering.

One or more tags have been acquired

To create an event of this type, click Subscriber Tagged in the Events section of the Listery sidebar.

By adding tags to subscribers, you can automatically segment your lists when subscribers show interest in your products and services.

As a subscriber interacts with your email and web content, you can tag them with the products and services they're interested in.

Listery can invisibly run any number of actions when a subscriber has acquired one or more tags that you specify.

Example

As subscribers click product links in your marketing emails, tag those subscribers with the product names.

When the subscriber has been tagged with 3 products related to a specific subject, move them to a list with a sales funnel designed to sell them all the products about that subject.

A lifetime value target is reached

To create an event of this type, click Value Target Reached in the Events section of the Listery sidebar.

Lifetime value is the amount of money a subscriber has spent buying your products and services.

Listery can increase and decrease a subscriber's lifetime value as they buy products and services or interact with your email and web content.

It can then invisibly run any number of actions when a lifetime value target is reached.

Example

Every time time a subscriber buys one of your products on JVZoo or ClickBank, increase the subscriber's lifetime value by the sale amount.

Use this to automatically segment your highest value customers into a VIP list for targeting with your best content and offers.

Also, comparing the value of all your subscribers with the cost of acquiring those subscribers can tell you if a list is profitable or not.

A page on your website or blog is visited

To create an event of this type, click Web Page Visited in the Events section of the Listery sidebar.

Listery uses a tracking pixel to detect which pages on your websites and blogs subscribers are visiting.

It is also used to track website and blog visitors before they become subscribers. This intelligence can then be used to target them when they join a list.

Example

Tag subscribers when they visit sales pages for products they're interested in.

Also add the subscriber to lists to immediately target them with sales messages and offers for those products.

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